New CEO goals to make Bundesliga world’s ‘most digital league’

Donata Hopfen, the brand new CEO of the German Soccer League (DFL), has outlined her imaginative and prescient to make the Bundesliga “essentially the most digital soccer league on the planet”.

She turned the primary lady to go the DFL in January when Bundesliga video games had been nonetheless largely performed behind closed doorways resulting from excessive numbers of Covid in Germany.

Hopfen says she has been delighted to see giant crowds return over the previous few months, corresponding to when 75,000 packed Munich’s Allianz Enviornment final month to see Bayern Munich topped Bundesliga champions for the tenth straight season.

“After I joined the DFL in January, followers had been as soon as once more excluded from Bundesliga stadiums, resulting from Covid laws,” she informed AFP.

“This was solely 5 months in the past which appears unbelievable after I consider the scenes we now have just lately witnessed.”

Hopfen described Eintracht Frankfurt’s run to the Europa League remaining, the place they beat Rangers in Seville urged on by hundreds of travelling followers, as the very best “commercial for the Bundesliga”.

She comes from a media background and was head of the web model of Germany’s top-selling day by day Bild earlier in her profession.

Talking on the latest “Sports activities Innovation 2022” truthful in Duesseldorf, Hopfen outlined her future imaginative and prescient for Bundesliga matches.

She needs to make use of quick 5G Wifi networks in stadiums to supply digital actuality options for followers on smartphones and enhance the variety of digital camera angles through the use of completely different strategies, together with drones.

The DFL are additionally reportedly testing the opportunity of conducting on-field interviews with gamers utilizing a mini drone throughout breaks in play.

Nonetheless, she additionally reassured followers who need a conventional expertise.

“Anybody who merely needs to take pleasure in 90 minutes of soccer with beer and a bratwurst will be capable to simply try this sooner or later.”


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