Jennifer Lopez has landed a new role at Virgin Voyages.
The entertainer has announced she is now serving as Sir Richard Branson’s adult-only cruise line’s chief entertainment and lifestyle officer and an investor.
According to its blog post, the company brought the actress, singer and businesswoman on board to help them “shape the future of travel on the high seas.”
As well as bringing new ideas to the table to ensure passengers have “the most epic vacation ever”, Lopez, 52, will focus on wellness and her cosmetics brand JLo Beauty will be available onboard.
In a statement, the ‘On The Floor’ hitmaker said: “My artistic and social mission is to empower, inspire and entertain.
“Any opportunity that I get to combine all these attributes into a partnership and collaboration is exciting for me.
“I admire Sir Richard and all he has built. I am inspired by Virgin Voyages’ dedication to creating irresistible experiences and focus on well-being, which all fits perfectly with my own lifestyle and brand ethos.”
The announcement was made on social media with Lopez joining Branson on FaceTime to discuss her title.
In the hilarious clip, Branson, 71, jokingly suggests JLo could be made their “Supreme Goddess of Mermaids” or “Mermaid in Manhattan”.
A press release states: “The Virgin experience is redefining the nautical tradition of appointing a godmother from a ceremonial role to a truly modern, change-making partnership with undoubtedly one of the most powerful artists in the world.”
Virgin Voyages launched in 2020 and now has three ships in its fleet: Scarlet Lady, Valiant Lady and Resilient Lady.
Virgin Group founder Branson said: “We knew immediately that we wanted Jennifer to be a partner and to help Virgin Voyages shape the future of travel on the high seas. She is one of the most talented and hardest-working people out there. I admire her as an artist, as an entrepreneur and as a person.”
Chief executive Tom McAlpin commented: “From the moment we launched this brand, we knew we wanted to make waves and bring changes for sailors [passengers] to have the most epic vacation ever.
“After the last two years, vacations have never been more needed, so we searched for someone very special to join us on this voyage. Jennifer is a trailblazer and embodies the spirit that lives inside of Virgin Voyages and our people.
“As an investor and advisor, she turns the godmother tradition on its head and makes it powerful and limitless. We couldn’t be more excited for what is ahead.” — BANG SHOWBIZ
Photo: TPG News/Click Photos