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How far will social media overshadow traditional campaigning?


Early voting begins on August 24 in Sweden.

Lyssna: How far will social media overshadow traditional campaigning?

  • As early voting ahead of the September 11 general election begins next week, Radio Sweden asks political scientist Nils Gustafsson how the parties vying for votes are putting across their policies to the public.

  • Gustafsson, a lecturer in strategic communication at Lund University, says he’s particularly interested in how the political parties will be using social media in their election campaigns.

  • “Over the past few years you have seen that even the election posters are optimised for viewing on a small screen, so social media is kind of eating up all of the other traditional channels of election campaigning,” he says.



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