All food producers must now be able to prove any claims of health benefits.
Lyssna: Food producers must prove claims of health benefits
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The Swedish Food Agency is demanding that all food producers who use words like “active” or “healthy” for their products, now prove such claims.
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This is in line with EU regulations from 2005, but products already on the market before then have so far been exempted.
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“It’s going to be easier for consumers to see what kind of health or nutritional effect a product has”, Ulrika Andersson at the National Food Agency tells Radio Sweden.