Eleanor Lee, who is based in Beijing, is no stranger to fashion design. We’ve seen the actress-singer’s mum, Mediacorp host Quan Yifeng, dressed in Eleanor’s glam creations “at least twice”, according to the 22-year-old, at the Star Awards.
But instead of staying within her comfort zone — ie. red carpet gowns — for her new fashion brand No Labels, Eleanor is going in a totally different style direction: streetwear.
Speaking over the phone to 8days.sg from her home in Beijing, Eleanor also shared her philosophy behind the brand and why she wants to keep prices affordable.