Eleanor Lee, 22, Who Used To Design Star Awards Outfits For Her Mum Quan Yifeng, Now Has Her Own Fashion Brand

Eleanor Lee, who is based in Beijing, is no stranger to fashion design. We’ve seen the actress-singer’s mum, Mediacorp host Quan Yifeng, dressed in Eleanor’s glam creations “at least twice”, according to the 22-year-old, at the Star Awards.

But instead of staying within her comfort zone — ie. red carpet gowns — for her new fashion brand No Labels, Eleanor is going in a totally different style direction: streetwear.

Speaking over the phone to 8days.sg from her home in Beijing, Eleanor also shared her philosophy behind the brand and why she wants to keep prices affordable.

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