In China, there’s a brand of pickled cabbage beef instant noodles that is synonymous with popular host Wang Han, 47.
It goes back to a famous commercial he once shot for the brand, where he was seen slurping up the noodles with as much relish as a food blogger at a paid restaurant review. Sales for Lao Tan Pickled Cabbage Beef Noodles were said to have skyrocketed after Wang Han’s endorsement and it soon became the gold standard for similar products.
But we all know that all that glitters is not gold.
The brand recently found itself mired in scandal after a news report claimed that Lao Tan Pickled Cabbage Beef Noodles uses sauerkraut that have been manufactured in the most unhygienic way.
The report showed pictures of men in boots wading around thigh-deep in a murky pool of what we assume to be pickled cabbage. They can also be seen smoking and flicking the cigarette butts into the sauerkraut.
Not the most appetizing image to have when you’re shovelling said pickled cabbage in your mouth.
Following the exposé, supermarkets swiftly pulled the product off their shelves.
Soon after, an old behind-the-scenes video of Wang Han at a shoot for Lao Tan Pickled Cabbage Beef Noodles surfaced online.