Apple will begin taking orders for its new midrange iPhone SE in Singapore this week.
Booking will be restricted to two units per customer, the company’s local website said.
Pre-orders will open on Friday (March 11) at 9pm Singapore time, and the new phone will be available from March 18, it said.
It will offer three capacities, a 64GB version for S$699, 128GB for S$769 and 256GB for S$939. Customers will also have three colour finishes to choose from.
The (relatively) low-cost 5G iPhone SE is the cheapest of its kind.
It would directly compete with rivals in the mid-range smartphone market and give the world’s most valuable company a chance to woo consumers on a budget, Reuters reported.
At a virtual event on Tuesday, Apple also introduced its fastest chipset, a high-performance computer and put nearly all its devices on the 5G bandwagon.
The new iPhone SE, with a faster A15 Bionic chip, gives the US company a better chance to compete with industry leaders Samsung, Xiaomi and others in the mid-range smartphone market, and is expected to bring more users into the Apple ecosystem.
The iPad Air is also getting its first refresh in two years with a new design, 5G connectivity and a faster M1 chipset.
And Apple launched a faster new in-house chip, the M1 Ultra. It will be loaded in the newly launched Mac Studio, a powerful high performance computer for musicians, video editors and filmmakers.